People need a compelling reason to leave their homes and come experience your business with you. This feels like a very heavy lift. . You’re supposed to be exciting enough

Following up on the trend of rural experience-based retail, I spotted these Valentine’s Day offerings from my local women’s boutique, The Daisy Village. I’m seeing more and more use of

I walked into a local retail shop in Alva, Oklahoma, population 4,000. It’s called Bates & Co., and they are best known for their handcrafted hairbows for infants and kids.